Here’s why some running shoes cost £80 and others cost £180.
In the grand scheme of things, that £165 shoe purchase doesn’t carry the same sting as the £7,500 bike. But shoes last months, not years, so those dollars add up. And unlike upgrading to a lighter wheelset or an aero frame, the exact benefit of primo kicks can be a bit more intangible.
On the track, lightweight shoes have been shown to have slight performance benefits. Jack Daniels, a former Nike researcher who now runs the RUN S.M.A.R.T. Project, writes that in his research, losing one ounce translated to about .83 seconds of savings per mile. But the research was